If your article has important and innovative information, consider writing a press release to highlight its importance. Focus on new and unexpected findings, illustrations, and narratives that can interest people beyond your specific area of expertise. A well-written press release can grab the attention of bloggers, social media personalities, and traditional media in your field.

Share your article on your social media profiles – it's one of the simplest and most effective things you can do. Social media is vital for researchers worldwide to keep them active in their field.

Each platform has its own rules, but what they all share is the need to be relevant, concise and authentic. Your followers are interested in what you say as an author on a specialist topic. Focus on interesting or unusual statistics or examples and be informal. Showcasing your passion for your subject is an excellent way to engage others.

Blogging can be a powerful tool to succinctly summarize your work, offering an excellent introduction for potential readers. Blogs work well on social media, attracting followers to delve into your work.

Universities often have resources like press offices and profile pages. Many are equipped with video and audio recording technology that can be used to promote your work.

Websites like ORCID, Web of Science, Kudos, and The Conversation exist to raise the profile of academics and their work. They offer excellent guidance on promoting your work, and are free to use.